signaturit group


sign smart, not hard

Sometimes you do not need to be a genius, you simply need to know your tools. Inspired by the mockumentary language of The Office, this campaign proves exactly that.


TEAM


Production Company: PLAY


Director: Albert Capó

Creative Direction: Andrea Virgili

Creative Copywriting: Julio Domínguez


(2025)

signaturit group

sign smart, not hard

Sometimes you do not need to be a genius, you simply need to know your tools. Inspired by the mockumentary language of The Office, this campaign proves exactly that.


TEAM


Production Company: PLAY


Director: Albert Capó

Creative Direction: Andrea Virgili

Creative Copywriting: Julio Domínguez


(2025)